Digital SLRs are in an endless race for mega pixel and yesterday’s “standard” 6 Mega Pixel cameras are now loaded with 20 + Mega pixels and all these photosites still share the same “small” size of the sensors limited by the format, maximum of 24 x 36 mm (not to mention other crop sensors).
Medium format cameras have been long reserved domains for really rich or highly profitable studios shooting for big fashion magazines and billboards because of their price and easy of use.
They have been for years dedicated to the studio, in controlled environment.
More and more high end wedding photographers are thinking of lifting their standard adopting medium format and today, Mamiya just made the medium format more accessible.
For about almost the price of a top of the line D-SLR 35 mm format you can access to the medium format world with the new Mamiya medium format.
For under 10 k, capture scenes with an outstanding 12 f stops sensor for crisp and details images.
Mamiya press release for the new DM 22 & the DM 28:
Mamiya Debuts DM22 Digital Camera for under $10K
Elmsford, NY – October 20, 2009 – Mamiya, synonymous with professional photography, has introduced a new 22MP, 36x48mm digital camera selling for $9,995. The Mamiya DM22, slated for November delivery, is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people’s eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority.
“For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment,” says Mamiya Product Marketing Manager Mike Edwards. “This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files, resulting in richly detailed images that leave a vibrant and lasting impression for both the photographer and client. We recognize photographers’ need to deliver exceptional quality photographs, along with an impression of professionalism, which a 35mm-sized DSLR cannot present. Files can be processed using either of the included software solutions: Capture One™ by Phase One or Leaf Capture™, or photographers can choose to use Adobe Lightroom™ (not included) allowing the widest variety of professional processing software options available. This is definitely an opportunity to put the finest technology to work at a most affordable price.”
The new camera has an estimated street price of $9,995. It’s being introduced at the same time as the Mamiya DM28, with a street price of $14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.
Both the DM22 and DM28 feature Mamiya’s new Guaranteed Trade-Up Program, which offers purchasers of new Mamiya digital products the peace of mind of knowing they can safely choose the right product for their specific needs.
The DM22 features a 48x36mm sensor, 5356×4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWire™. The DM28 is identical except its sensor is 44x33mm, 6144×4622 pixels, and an ISO range of 50-800.
The Mamiya DM22 & DM28
Affordable professional solutions for those who are not satisfied with “Good Enough”
Professional Image
Mamiya delivers what has previously been considered unattainable-a true professional digital camera system at exceptionally affordable prices. The Mamiya DM22 and DM28 offer many of the features of their more expensive siblings, allowing almost any photographer affordable access to a truly professional digital camera system.
For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment.
Mamiya, known as the brand of the working pro, has recognized photographers’ desire to own true pro-level digital photography equipment in order to deliver exceptional quality photographs, along with an impression of professionalism that a DSLR cannot exude.
Umcompromising Images
As a professional photographer, you know that there is no substitute for top quality digital files. With the Mamiya DM22 and DM28, you can be confident that premium-quality 22 and 28 megapixel sensors, and true 16 bit/channel Raw files will result in richly detailed images that leave a vibrant and lasting impression for both you and your clients. Process your files using using Capture One™, Leaf Capture™, or Adobe Lightroom™, the widest variety of professional processing software options available.
Proven Professionalism
For over 50 years, Mamiya has been a name synonymous with excellence and innovation in professional photographic cameras and lenses. Mamiya’s dedication to the professional and advanced amateur markets, through reliability and unique design, has made Mamiya the choice of professional photographers throughout the world.
Proven Modular Systems
The Mamiya DM22 and DM28 continue Mamiya’s reputation of perfecting the professional modular camera system for the ultimate in versatility. Mix-and-match components as needed—perhaps a traditional DM configuration today using one of 15 Mamiya world-class optics; then if you wish, use it with a Mamiya RZ camera system tomorrow (via optional adapter). With Mamiya, an affordable price does not mean you have to sacrifice flexibility.
The Mamiya DM22 and DM28 will begin shipping on November, with estimated street prices of $9995, and $14,990, respectively.
Tags: Mamiya DM22, Mamiya DM28, Medium format
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