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	<title>www.PhotoErrant.com &#187; Canon</title>
	<atom:link href="http://www.photoerrant.com/tag/canon/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.photoerrant.com</link>
	<description>Life of Photography</description>
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		<title>Canon 100 Macro vs Canon 100 L Macro IS</title>
		<link>http://www.photoerrant.com/canon-100-macro-vs-canon-100-l-macro-is/</link>
		<comments>http://www.photoerrant.com/canon-100-macro-vs-canon-100-l-macro-is/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 12:43:52 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Canon]]></category>
		<category><![CDATA[Canon 5D Mark II]]></category>
		<category><![CDATA[Tech Stuff]]></category>
		<category><![CDATA[canon 100 f/2.8 Macro usm]]></category>
		<category><![CDATA[canon 100 L macro IS USM]]></category>
		<category><![CDATA[dslr]]></category>
		<category><![CDATA[ef]]></category>
		<category><![CDATA[HD video]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[IS]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=1077</guid>
		<description><![CDATA[Since I had my Leica M9 (object of an up coming detailed post) I must admit that I have &#8220;stepped&#8221; away a bit from the SLR world. The feeling of shooting with Leica gears can only be understood when you actually shoot with Leica. It the sort of things that are hard to explain but [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Since I had my Leica M9 (object of an up coming detailed post) I must admit that I have &#8220;stepped&#8221; away a bit from the SLR world. The feeling of shooting with Leica gears can only be understood when you actually shoot with Leica. It the sort of things that are hard to explain but very easy to understand once you are &#8220;confronted&#8221; to it.</p>
<p>But let&#8217;s get back to our topic of today&#8217;s post.<br />
This is no scientific reviews and we are mainly focusing on the use of the <strong>Canon EF 100 Macro USM</strong> and the <strong>100L Macro IS USM</strong> for HANDHELD video.</p>
<p>The camera used for this out of the box, literally, I just got home with this lens (Canon EF 100L Macro IS USM), is the Canon 5D Mark II in Av mode with an aperture set to f/3.2 and ISO set on AUTO. You will notice that he ISO will go up sometimes up to 3200.</p>
<p>The lighting is not what I&#8217;d call the most sexiest lighting because it is just a pain energy saver bulb with a disgusting colour temperature. The WB on the Canon 5D Mark II is set to AWB.</p>
<p>Shamelessly, the photos below of the gears are taken with an iPhone 4 under the same yucky lighting conditions.</p>
<p>With all the gears that I use, I can here some people yelling for scandal but with so much excitement, I didn&#8217;t want to waste time setting up a proper studio setting and to be honest, this is not about how the gear look like (you&#8217;ll find tons of them on the net) but how they perform in a &#8220;real&#8221; shooting situation, with mix and yucky lights.</p>
<div id="attachment_1080" class="wp-caption aligncenter" style="width: 500px">
	<img class="size-full wp-image-1080  " title="Canon EF 100 f/2.8 Macro USM vs Canon EF 100 f/2.8L Macro IS USM" src="http://www.photoerrant.com/wp-content/uploads/2011/08/photo.jpg" alt="Canon EF 100 f/2.8 Macro USM vs Canon EF 100 f/2.8L Macro IS USM" width="500" />
	<p class="wp-caption-text">Canon EF 100 f/2.8 Macro USM vs Canon EF 100 f/2.8L Macro IS USM</p>
</div>
<p>&nbsp;</p>
<div id="attachment_1078" class="wp-caption aligncenter" style="width: 500px">
	<img class="size-full wp-image-1078   " title="Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM" src="http://www.photoerrant.com/wp-content/uploads/2011/08/photo-2.jpg" alt="Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM" width="500" />
	<p class="wp-caption-text">Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM</p>
</div>
<p>&nbsp;</p>
<div id="attachment_1079" class="wp-caption aligncenter" style="width: 500px">
	<img class="size-full wp-image-1079   " title="Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM" src="http://www.photoerrant.com/wp-content/uploads/2011/08/photo-3.jpg" alt="Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM" width="500" />
	<p class="wp-caption-text">Canon 5D Mark II with the Varavon viewfinder, Canon EF 100 f/2.8 Macro USM and Canon EF 100 f/2.8L Macro IS USM</p>
</div>
<p>&nbsp;</p>
<p>At first, being a tech and new toys freak, I&#8217;d say that newer is better <img src='http://www.photoerrant.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  and when I saw the first images of the Canon EF 100mm f/2.8L Macro IS USM, I suddenly felt that my Canon EF 100mm f/2.8 Macro USM had some problems.</p>
<p>I have never been a big fan of the Canon EF 100mm f/2.8 Macro USM design, especially the top of the lens, but being the only 100 Canon macro lens at the time, it&#8217;s not like I had the choice and picked the &#8220;wrong&#8221; one.</p>
<p>So, I was willing to have the Canon EF 100mm f/2.8L Macro IS USM as a second macro lens and was trying to find a good reason to get it. I didn&#8217;t find any because I don&#8217;t use the macro lens that much, especially at this focal length.</p>
<p>Only recently, from a short chat on a social network that I found out that the new Canon EF 100mm f/2.8L Macro IS USM had something that I didn&#8217;t know about (I said that I stepped away from SLR since the Leica M9 remember?) and that was the &#8220;Hybrid&#8221; IS on the new macro lens.</p>
<p>After a few searches online I had to find out by myself: I rang my local dealer and luckily he had a Canon EF 100mm f/2.8L Macro IS USM in stock and that I could <strong>borrow</strong>.</p>
<p>This is one of the big benefit from buying local. You may pay for a bit extra but you are close to the people, real people, and you will have the service and support that you will not have when dealing with a website.</p>
<p>I&#8217;d like to thank Greg from Ted&#8217;s Camera in Canberra for this. You needs gears? Talk to Greg at Ted&#8217;s Camera Store in Canberra.</p>
<p>Now, obviously, I started playing around with the Canon EF 100mm f/2.8L Macro IS USM on the Canon 5D Mark II. I also use a Varazon viewfinder on the Canon 5D Mark II for focusing and for composition.</p>
<p>&#8230;</p>
<p>I was a bit skeptical about the &#8220;Hybrid&#8221; IS and was pleasantly surprise to hear that the IS is automatically activated when you go live view with the camera. The IS noise is at very low level and changes following the steadiness of the camera. The IS noise gets louder, but very reasonable, when I tried to shake the camera a bit.</p>
<p>That being said, I would suspect that using the combination of the lens, the Canon EF 100mm f/2.8L Macro IS USM, and live view would drain your battery a bit quicker and more importantly what would be the life expectancy of the IS inside the lens if you decide that this lens is your main lens for HD video? Remember that when shooting for photos (do we still shoot photos with cameras?) IS will be active during (auto)focusing and IS would remain active for a short time (less than a second) after capture, when the shutter release is fully pushed. Let me  know if you have any idea on this.</p>
<p>Look and feel, as mentioned, for me &#8220;newer is better&#8221; and the design of the Canon EF 100mm f/2.8L Macro IS USM is really more sexy than the non L version.</p>
<p>Manual focusing with this lens is more pleasant, for me, than with the non L version. Looking through the Varazon viewfinder, in live view mode, it was a wow at first view as the view is really steady.</p>
<p>I moved the camera from left to right and up and down and can clearly see that the IS is its job briliantly.</p>
<p>I shot a short clip with manual focus and a bit of panning to see if vertical movement are compensated. It is.</p>
<p>The focusing ring is a pleasure to use and the lens is very well balanced in hand.</p>
<p>As expected and with no surprise, when switching the lens with the Canon EF 100 f/2.8 Macro USM, at same settings, I saw almost the same thing in term of movement due to camera shake for the first few seconds. The view through the LCD screen in live view starts jiggling with my hand shake and my breathing.  The absence of IS in the early version is very perceptible at this focal length. Of course camera shake will amplify with the distance to subject.</p>
<p>The Canon EF 100mm f/2.8L Macro IS USM would be undeniably a better lens for macro photography handheld with its 4 stop image stabilisation. In video mode, it will help you achieve better results hand-holding. I will be heading out tomorrow for more testing with photo and video samples.</p>
<p>In the mean time, no images from taken with these lenses yet, because I only want to check the Canon EF 100mm f/2.8L Macro IS USM in HANDHELD video.</p>
<p>Check out the video below. Could you say which video is using which lens?</p>
<p>The second video is shot exclusively with the Canon EF 100mm f/2.8L Macro IS USM with IS ON and OFF. I noticed during this short test that if you tilt the camera down, the IS noise is more perceptible than if the lens is held horizontally.</p>
<p><iframe width="560" height="345" src="http://www.youtube.com/embed/8w0-sEx_r5c" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="560" height="345" src="http://www.youtube.com/embed/HoPHEIrUpI0" frameborder="0" allowfullscreen></iframe></p>
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		</item>
		<item>
		<title>The Story Behind The Still</title>
		<link>http://www.photoerrant.com/the-story-behind-the-still-hd-video-contest-by-canon/</link>
		<comments>http://www.photoerrant.com/the-story-behind-the-still-hd-video-contest-by-canon/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 23:03:06 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Around The World]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Canon 1D Mark IV]]></category>
		<category><![CDATA[Canon 5D Mark II]]></category>
		<category><![CDATA[Canon 7D]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[1d mark IV]]></category>
		<category><![CDATA[Canon]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=937</guid>
		<description><![CDATA[HD Video Contest By Canon Introducing the first user-generated HD Video Contest where photographers become filmmakers, and we all see beyond the still. To kick off the contest, Canon asked photographer, Vincent Laforet, to interpret what story lives beyond this still and to tell that story with the new Canon EOS 7D. His will be [...]]]></description>
			<content:encoded><![CDATA[<p></p><h1>HD Video Contest By Canon</h1>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" height="350" width="600"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8341236&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1"><embed type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=8341236&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true" height="350" width="600"></embed></object></p>
<p>Introducing the first user-generated HD Video Contest where photographers become filmmakers, and we all see beyond the still. To kick off the contest, Canon asked photographer, Vincent Laforet, to interpret what story lives beyond this still and to tell that story with the new Canon EOS 7D. His will be the first chapter of seven, each ending with a still photograph for the next aspiring filmmaker to interpret. Posing the question to everyone, what do you see beyond the still?</p>
<p>Link to Vincent Laforet&#8217;s, Nocturne, video <strong><a href="http://vincentlaforet.smugmug.com/Laforet-Videos/Nocturne-Canon-1DMKIV-Video/10024122_sqhwE#686345820_EeDCa-A-LB" target="_blank">here</a></strong>.</p>
<p><span style="text-decoration: underline;"><strong>Canon press release:</strong></span></p>
<h3>Canon U.S.A. Kicks Off Innovative &#8220;Story Beyond The Still&#8221; Digital Image Contest On Vimeo.Com</h3>
<div><strong><em>Company Works With Vimeo And Grey New York To Launch Collaborative Project Commencing With Interpretive Work By Photographer Vincent Laforet</em> </strong></div>
<p><strong>Lake Success, N.Y., January 15, 2010</strong> – Canon U.S.A., Inc., a leader in digital imaging, today announced the commencement of &#8220;The Story Beyond The Still Contest,&#8221; allowing photographers and videographers to showcase their creativity in a new style of filmmaking that blends still and video images into a continuous cinematic piece begun by Canon Explorer of Light . The contest, sponsored by Canon and hosted by Vimeo, the online video sharing site hosting one of the largest collections of HD content on the Web, invites participants to use the HD video capability of their camera to create short, two to four minute videos that tell a story based on the final still frame from Laforet&#8217;s piece, and then from each successive winning &#8220;chapter.&#8221; Videos can be submitted to and viewed on a dedicated site within the Vimeo online community before they are judged.</p>
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		<title>Canon 1D Mark IV New AF System: &#8220;Do or Die&#8221;</title>
		<link>http://www.photoerrant.com/canon-1d-mark-iv-new-af-system-do-or-die/</link>
		<comments>http://www.photoerrant.com/canon-1d-mark-iv-new-af-system-do-or-die/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 01:03:00 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Canon 1D Mark IV]]></category>
		<category><![CDATA[1d mark IV]]></category>
		<category><![CDATA[Canon]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=929</guid>
		<description><![CDATA[After the disastrous 1D Mark III with its &#8220;hazardous&#8221; AF system, Canon has no room for errors with the AF system on the newly released Canon 1D Mark IV. It appears that Canon finally got it right with its new AF system. Here are a few images from a burst of image @ 10 fps [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>After the disastrous 1D Mark III with its &#8220;hazardous&#8221; AF system, Canon has no room for errors with the AF system on the newly released Canon 1D Mark IV.<br />
It appears that Canon finally got it right with its new AF system.<br />
Here are a few images from a burst of image @ 10 fps and in AI Servo Mode.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="319" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.photoshelter.com/swf/CSlideShow.swf?feedSRC=http%3A//www.photoshelter.com/c/brad/gallery/Canon-Mark-IV-Motor-Drive-Sequence-1/G0000moRqNB1PwM8%3Ffeed%3Drss%26ppg%3D200&amp;f_wm=t&amp;f_fscr=t&amp;cred=iptc&amp;f_s2f=t&amp;f_tb=f&amp;trans=xfade&amp;f_emb=t&amp;f_bb=t&amp;f_cap=t&amp;f_bbl=f&amp;f_sln=t&amp;f_fss=f&amp;ldest=c&amp;f_2up=t&amp;f_crp=f&amp;imgT=casc&amp;f_l=t" /><embed type="application/x-shockwave-flash" width="425" height="319" src="http://www.photoshelter.com/swf/CSlideShow.swf?feedSRC=http%3A//www.photoshelter.com/c/brad/gallery/Canon-Mark-IV-Motor-Drive-Sequence-1/G0000moRqNB1PwM8%3Ffeed%3Drss%26ppg%3D200&amp;f_wm=t&amp;f_fscr=t&amp;cred=iptc&amp;f_s2f=t&amp;f_tb=f&amp;trans=xfade&amp;f_emb=t&amp;f_bb=t&amp;f_cap=t&amp;f_bbl=f&amp;f_sln=t&amp;f_fss=f&amp;ldest=c&amp;f_2up=t&amp;f_crp=f&amp;imgT=casc&amp;f_l=t" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.photoshelter.com/c/brad/gallery/Canon-Mark-IV-Motor-Drive-Sequence-1/G0000moRqNB1PwM8">Images copyright Mangin Photography</a> &#8211; Images by <a href="http://www.photoshelter.com/c/brad">Brad Mangin</a></p>
<p>Check out the full review on the field here: <a href="http://manginphotography.net/2009/12/finally-canon-gets-it-right-with-mark-iv/">http://manginphotography.net/2009/12/finally-canon-gets-it-right-with-mark-iv/</a></p>
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		<title>Canon 1D Mark IV HD Video</title>
		<link>http://www.photoerrant.com/canon-1d-mark-iv-hd-video-2/</link>
		<comments>http://www.photoerrant.com/canon-1d-mark-iv-hd-video-2/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 11:23:10 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Canon 1D Mark IV]]></category>
		<category><![CDATA[1d mark IV]]></category>
		<category><![CDATA[Canon]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=920</guid>
		<description><![CDATA[As Canon&#8217;s new high-speed-flag-ship camera, the Canon 1D Mark IV, started to ship early January around the Globe, one starts seeing some awesome videos about this new prodige. Check out this video showing off the Canon 1D Mark IV image quality. It&#8217;s just breath taking. PS: Don&#8217;t forget to flick the full screen button.]]></description>
			<content:encoded><![CDATA[<p></p><p>As Canon&#8217;s new high-speed-flag-ship camera, the Canon 1D Mark IV, started to ship early January around the Globe, one starts seeing some awesome videos about this new prodige.</p>
<p>Check out this video showing off the Canon 1D Mark IV image quality. It&#8217;s just breath taking.<br />
PS: Don&#8217;t forget to flick the full screen button.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4MbVfujelnM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/4MbVfujelnM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Canon Lens Update</title>
		<link>http://www.photoerrant.com/canon-lens-update/</link>
		<comments>http://www.photoerrant.com/canon-lens-update/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 04:38:44 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Canon]]></category>
		<category><![CDATA[70-200 f2]]></category>
		<category><![CDATA[Cabon 70-200 L IS II]]></category>
		<category><![CDATA[Canon 70-200]]></category>
		<category><![CDATA[canon 70-200 L II]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=905</guid>
		<description><![CDATA[After the announcements and release of Nikons&#8217; zoom lenses, I was expecting the same from Canon. As expected Canon just announced the relooking of their best seller 70-200 f/2.8 L IS USM in to the 70-200 f/208L IS II USM lens. On the list of the lifting there are some improvement in the design (same [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="wp-caption aligncenter" style="width: 600px">
	<img class=" " title="Image courtesy of Rob Galbraith (www.robgalbraith.com)" src="http://www.robgalbraith.com/data/1/rec_imgs/3591_canon_70-200mm_ii_thumb.jpg" alt="" width="600" />
	<p class="wp-caption-text">Image courtesy of Rob Galbraith (www.robgalbraith.com)</p>
</div>
<p style="text-align: center;">
<p>After the announcements and release of Nikons&#8217; zoom lenses, I was expecting the same from Canon.</p>
<p>As expected Canon just announced the relooking of their best seller 70-200 f/2.8 L IS USM in to the 70-200 f/208L IS II USM lens.</p>
<p>On the list of the lifting there are some improvement in the design (same look as the 100 f/2.8 L Macro at the filter end) and some additional low dispersion lens to avoid CA.</p>
<p>Better IS and faster AF.</p>
<p><span style="text-decoration: underline;">Canon&#8217;s Press Release:</span></p>
<div style="text-align: center; font-weight: bold;">Canon Makes the Best Even Better, With The Introduction of<br />
The second generation EF 70-200mm f/2.8L IS II USM Lens</div>
<div style="text-align: center; font-style: italic;">Canon’s New EF 70-200mm f/2.8L IS II USM Incorporates Advanced Lens Elements and Enhanced Durability for High-Speed Autofocus and High-Performance Optical Image Stabilization</div>
<p><span style="font-weight: bold;">LAKE SUCCESS, N.Y., January 5, 2010 –</span> Canon U.S.A., Inc., a leader in digital imaging, introduces the new EF 70-200mm f/2.8L IS II USM lens. Arguably the most popular focal range in Canon’s telephoto arsenal and a staple lens for any professional photographer, the EF 70-200mm f/2.8L IS II USM lens provides the focal length, maximum aperture and zoom power for capturing everything from fast-action sports to studio portraits. Built for the professional, the body structure of the new EF 70-200mm f/2.8L IS II USM lens has been enhanced to provide better durability and strength without a significant increase in weight. Canon has improved optical performance on the new EF 70-200mm f/2.8L IS II USM lens by redesigning the internal elements, incorporating a fluorite element and a fifth UD element. The use of the fluorite element and five UD elements helps to minimize secondary chromatic aberrations and produce better image quality with improved contrast and resolution through the entire zoom range; the end result is an optically precise lens worthy of becoming the leader of Canon’s L-series lenses.</p>
<p>Along with its redesigned optical elements, the new lens design features improved AF speed due to a new focusing algorithm and has reduced the minimum focusing distance to 3.9 feet (1.2 meters) through the entire zoom range, allowing photographers to capture tighter portraiture shots in a small studio space. The previous lens model’s minimum focusing distance was 4.6 feet (1.4 meters), whereas now photographers can stand nearly 8 inches closer to their subject and achieve sharp focus and tight crops. Canon has also enhanced the Image Stabilization allowing it to compensate for shutter speeds up to four steps slower than 1/focal length, a one step improvement over the previous lens model.</p>
<p>“Canon’s core has always been our optics, and we are constantly challenging ourselves to produce better and more advanced optical systems for our customers. The new EF 70-200mm f/2.8L IS II USM lens incorporates the best advancements in Canon lens technology from the past few years and packages it into what we believe will be the most popular lens for professionals and advanced photographers,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.</p>
<p>The enhanced magnesium alloy barrel design of the EF 70-200mm f/2.8L IS II USM lens features added strength with a minimal 20-gram increase in weight compared with the previous model (1490g vs. 1470g) and retains Canon’s protective seals and fittings providing dust and water resistance for those photographers working in adverse conditions. A new bayonet mount on the front of the lens includes a locking mechanism to ensure the supplied lens hood remains securely in place. Other noticeable improvements include a wider focusing ring, and sleeker design by reducing the thickness of any protruding elements such as the switch panel. The new lens is also compatible with Canon’s existing EF1.4X II and EF2X II Extenders as well as EF Extension Tubes and the 77mm Close-Up Lens 500D.</p>
<p><span style="font-weight: bold;">Pricing and Availability</span><br />
The Canon EF 70-200mm f/2.8L IS II USM lens is supplied with a detachable tripod collar, a reversible bayonet mount lens hood and a lens pouch. The new lens is scheduled to be delivered to U.S. dealers in April, price to be determined.</p>
<p><span style="font-weight: bold;">Canon Digital Learning Center</span><br />
Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning</p>
<p><span style="font-weight: bold;">About Canon U.S.A., Inc.</span><br />
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine&#8217;s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of &#8220;100 Best Global Brands.&#8221; Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – &#8220;all people, regardless of race, religion or culture, harmoniously living and working together into the future&#8221; – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company&#8217;s RSS news feed by visiting www.usa.canon.com/rss.</p>
<p>†Based on weekly patent counts issued by United States Patent and Trademark Office.</p>
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		<title>Canon 1D Mark IV &#8220;announced&#8221;</title>
		<link>http://www.photoerrant.com/canon-1d-mark-iv-announced/</link>
		<comments>http://www.photoerrant.com/canon-1d-mark-iv-announced/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 07:53:54 +0000</pubDate>
		<dc:creator>Thierry</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Canon 1D Mark IV]]></category>
		<category><![CDATA[1d mark IV]]></category>
		<category><![CDATA[Canon]]></category>

		<guid isPermaLink="false">http://www.photoerrant.com/?p=511</guid>
		<description><![CDATA[One after another, camera manufacturers start releasing top notch techno in their cameras allowing more than just image capture features. After the Canon 7D and Nikon D3s announcement and released. Canon strikes back with their high speed flag ship the Canon 1D Mark IV. Check out the press release below. INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>One after another, camera manufacturers start releasing top notch techno in their cameras allowing more than just image capture features.</p>
<p>After the Canon 7D and Nikon D3s announcement and released. Canon strikes back with their high speed flag ship the Canon 1D Mark IV.</p>
<p>Check out the press release below.</p>
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<td>INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON EOS-1D MARK IV DIGITAL SLR CAMERA</td>
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<td><img src="http://www.usa.canon.com/html/image/spacer.gif" alt="" width="1" height="10" /></td>
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<td><em>The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution, Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable Frame Rates</em></td>
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<td><img src="http://www.usa.canon.com/html/image/spacer.gif" alt="" width="1" height="10" /></td>
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<td align="left"><strong>LAKE SUCCESS, N.Y., October 20, 2009</strong> – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon&#8217;s most rugged and durable professional camera body.</p>
<p><!--<B>LAKE SUCCESS, N.Y., October 20, 2009</B> &#8211; Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date.  This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon&#8217;s most rugged and durable professional camera body.</p>
<p>&#8211;>The crowning achievement of Canon&#8217;s 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o&#8217;clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic color and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.</p>
<p>&#8220;Canon works hard to be <em>the</em> imaging leader in all our business endeavors. This goal has fueled our innovation and R&amp;D efforts to engineer the most advanced autofocus system Canon has ever produced. We are proud to announce the camera that will deliver the ultimate in imaging quality to professionals working in all areas of multimedia imaging, whether it&#8217;s action photography, photojournalism or HD video and cinematography,&#8221; stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.</p>
<p>The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range.</p>
<p><strong>New 45-Point Autofocus System</strong><br />
The new EOS-1D Mark IV Digital SLR camera features Canon&#8217;s most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second. With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions.</p>
<p><strong>Amazing High ISO Performance</strong><br />
Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon&#8217;s widest ISO range and highest performance ever. The EOS-1D Mark IV camera&#8217;s ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800. High ISO, low light still images are further enhanced by Canon&#8217;s adjustable High ISO Noise Reduction feature, now a default setting in the camera.</p>
<p><strong>The EOS-1D Mark IV, EOS HD Video Powerhouse</strong><br />
Over the past year, Canon&#8217;s EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new APS-H-sized image sensor that&#8217;s similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment.</p>
<p>The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions &#8211; 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input. The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production.</p>
<p><strong>Image Quality and Performance</strong><br />
The heart of the EOS-1D Mark IV camera&#8217;s outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon&#8217;s latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the color filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain.</p>
<p>With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels). Three additional JPEG recording formats (M1, M2 and Small) are also available.</p>
<p>The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon&#8217;s Highlight Tone Priority feature that takes maximum advantage of the camera&#8217;s extensive dynamic range to preserve detail in highlight areas of the image. Canon&#8217;s new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colors more accurate when shooting under low color temperature light sources such as household tungsten lamps.</p>
<p>The EOS-1D Mark IV Digital SLR features Canon&#8217;s Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot. For RAW images, it can be applied in DPP software.</p>
<p>Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise color when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System.</p>
<p><strong>Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer</strong><br />
Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon&#8217;s ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear. By optimizing brightness and contrast in-camera, Canon&#8217;s ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press. Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent. Canon&#8217;s ALO works with both RAW<sup>i</sup> and JPEG images as well as video recording.</p>
<p><strong>Rugged Reliability</strong><br />
Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV&#8217;s body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams. The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon&#8217;s Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear.</p>
<p><strong>New Wireless Connectivity</strong><br />
Canon is announcing the availability of the new WFT-E2 II A<sup>*</sup> wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera. The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer&#8217;s tool kit. The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.</p>
<p><strong>Pricing and Availability</strong><br />
The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered to U.S. dealers in late December, and will be sold in a body-only configuration at an estimated retail price of $4,999.00<sup>ii</sup>. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year.</p>
<p><strong>Canon Digital Learning Center</strong><br />
Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: <a href="http://www.usa.canon.com/canonlivelearning" target="_blank"><strong>www.usa.canon.com/canonlivelearning</strong></a></p>
<p><strong>About Canon U.S.A., Inc.</strong><br />
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine&#8217;s World&#8217;s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of &#8220;100 Best Global Brands.&#8221; Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of <em>Kyosei</em> – &#8220;all people, regardless of race, religion or culture, harmoniously living and working together into the future&#8221; – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at <a href="http://www.usa.canon.com/kyosei">www.usa.canon.com/kyosei</a>.  To keep apprised of the latest news from Canon U.S.A., sign up for the Company&#8217;s RSS news feed by visiting <a href="http://www.usa.canon.com/RSS">www.usa.canon.com/rss</a>.</p>
<p># # #<br />
† Based on weekly patent counts issued by the United States Patent and Trademark Office</p>
<p><sup>*</sup> This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.</p>
<p>Specifications and availability are subject to change without notice.<br />
All referenced product names, and other marks, are trademarks of their respective owners.<br />
<sup>i</sup> When processed in Canon Digital Photo Professional software.<br />
<sup>ii</sup> Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.   			              <!--The crowning achievement of Canon's 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o'clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic color and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.   "Canon works hard to be <i>the</i> imaging leader in all our business endeavors.  This goal has fueled our innovation and R&#038;D efforts to engineer the most advanced autofocus system Canon has ever produced.  We are proud to announce the camera that will deliver the ultimate in imaging quality to professionals working in all areas of multimedia imaging, whether it&#8217;s action photography, photojournalism or HD video and cinematography,&#8221; stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.    The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range.   <b>New 45-Point Autofocus System</b> The new EOS-1D Mark IV Digital SLR camera features Canon&#8217;s most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second.  With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions.   <b>Amazing High ISO Performance</b> Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon&#8217;s widest ISO range and highest performance ever. The EOS-1D Mark IV camera&#8217;s ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800.  High ISO, low light still images are further enhanced by Canon&#8217;s adjustable High ISO Noise Reduction feature, now a default setting in the camera.   <b>The EOS-1D Mark IV, EOS HD Video Powerhouse</b> Over the past year, Canon&#8217;s EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new APS-H-sized image sensor that&#8217;s similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment.   The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions &#8211; 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input.  The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production.  <b>Image Quality and Performance</b> The heart of the EOS-1D Mark IV camera&#8217;s outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon&#8217;s latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the color filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain.  With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels).  Three additional JPEG recording formats (M1, M2 and Small) are also available.   The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate.  RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon&#8217;s Highlight Tone Priority feature that takes maximum advantage of the camera&#8217;s extensive dynamic range to preserve detail in highlight areas of the image. Canon&#8217;s new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colors more accurate when shooting under low color temperature light sources such as household tungsten lamps.    The EOS-1D Mark IV Digital SLR features Canon&#8217;s Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot.  For RAW images, it can be applied in DPP software.   	 Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise color when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System.     <b>Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer</b> Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon&#8217;s ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear.  By optimizing brightness and contrast in-camera, Canon&#8217;s ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press.  Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent.  Canon&#8217;s ALO works with both RAW<sup>i</sup> and JPEG images as well as video recording.  <b>Rugged Reliability</b> Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV&#8217;s body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams.  The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon&#8217;s Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear.  <b>New Wireless Connectivity</b> Canon is announcing the availability of the new WFT-E2 II A<sup>*</sup> wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera.  The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer&#8217;s tool kit.  The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.   <b>Pricing and Availability</b> The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered to U.S. dealers in late December, and will be sold in a body-only configuration at an estimated retail price of $4,999.00<sup>ii</sup>. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year.   <b>Canon Digital Learning Center</b> Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips.  The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: <a href="http://www.usa.canon.com/canonlivelearning" mce_href="http://www.usa.canon.com/canonlivelearning" target="_blank"><b>www.usa.canon.com/canonlivelearning</b></a> <b>About Canon U.S.A., Inc.</b> Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008&dagger;, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine&#8217;s World&#8217;s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of &#8220;100 Best Global Brands.&#8221; Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of <i>Kyosei</i> &#8211; &#8220;all people, regardless of race, religion or culture, harmoniously living and working together into the future&#8221; &#8211; Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives.  Additional information about these programs can be found at <a href="http://www.usa.canon.com/kyosei" mce_href="http://www.usa.canon.com/kyosei">www.usa.canon.com/kyosei</a>.  To keep apprised of the latest news from Canon U.S.A., sign up for the Company&#8217;s RSS news feed by visiting <a href="http://www.usa.canon.com/RSS" mce_href="http://www.usa.canon.com/RSS">www.usa.canon.com/rss</a>.  <center># # #</center> &dagger; Based on weekly patent counts issued by the United States Patent and Trademark Office  <sup>*</sup> This device has not been authorized as required by the rules of the Federal Communications Commission.  This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.  Specifications and availability are subject to change without notice. All referenced product names, and other marks, are trademarks of their respective owners. <sup>i</sup> When processed in Canon Digital Photo Professional software. <sup>ii</sup> Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.</p>
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